Thank you for visiting PreciousEarth.in – we’re thrilled to have you here.

At Precious Earth (also referred to as “we”, “our”, or “us”), we hold a deep conviction that the client is the kernel of any successful business looking to operate in the long term. As an internet-first establishment, we understand the value of your privacy and personal data, and with the particulars highlighted below, we aim to inform you about how we collect, store, and use this data – transparently and precisely.

It is important to note that submitting your personal data to Precious Earth implies your consent to the collection, storage, and use of this data in accordance with the Privacy Policy set forth below. These policies apply to our collection of your data on our website, as well as on any other channel you interact with us on – including but not limited to social media, telephone, email, live chat, SMS/MMS, and postal mail. We encourage you to review these policies periodically to remain updated with any changes that may be introduced and implemented on future dates. Should you have any queries or concerns regarding these policies, please get in touch with one of our representatives at the contact number or email address specified at the bottom of this page.

This Privacy Policy is also incorporated into our Terms & Conditions of Service.

Data Types & Their Collection

As a visitor, you are welcome to browse this website without submitting any personal information about yourself to us. At times, however, you may choose to provide us with certain data points when prompted, such that we are able to provide you with a selection of content customized for your needs.

• Personal Data: Personal data is information that we collect, that can be used to uniquely identify you or information that can be reasonably linked or associated with you – directly, or indirectly. This data includes, but is not limited to, your name, address, credentials, contact information, government IDs, and demographic details. At our sole discretion, we may store this information provided to us via any mode of transmission such as through our website, emails, telephone, etc.
• User Data: User data is information that Precious Earth collects pertaining to your device and how it interacts with our website. This encompasses data including, but not limited to browser type and version, device IP information, pages visited and time spent on each, buttons clicked on, the time and date of your visits on PreciousEarth.in, internet service provider details, etc. The primary purpose of the collection of such data is twofold – to provide you with a more personalised shopping experience, and to be able to track and prevent frauds as well as abuse of our service.
• Location Data: Upon entering PreciousEarth.in, you may be prompted to allow us access to your device’s location. This is solely done at your discretion and allows us to precisely mould our offerings to better suit your requirements.
• Cookies, Web Beacons & Data Tracking: At certain junctures, Precious Earth may use data tracking technologies such as cookies, web beacons, and web logs to improve our offerings and enhance your shopping experience on our website. Cookies are minute pieces of information stored by your web browser when you visit certain pages on a website. Their purposes are to provide data related to the analysis of web page flow, measure the effectiveness of our promotional campaigns, track usage, and estimate audience size, among other things. To a similar end, web beacons, or action tags are pixels or strings of code that permit us to drop or read cookies on your browser. These pixels help us check the content that has been accessed by you on our website. In addition to cookies and web beacons, Precious Earth may also use other trusted 3rd party data tracking technologies (such as Google Analytics) to help us orient our offerings and services to you with accuracy. You are free to decline the cookies from our website if your web browser permits – although you may not be able to access certain features on our website should you choose to do so. Finally, we may also provide links to other 3rd party websites through PreciousEarth.in – the policies of which are not governed or controlled by us. As such, we suggest that you review their respective policies before using these websites.
• Payment Data: If you make a purchase at PreciousEarth.in, we will collect and store the necessary payment data to process your order. This includes information such as your credit card number and security code, other payment instruments number, etc. Please note, that Precious Earth will never charge you for a purchase you have not made, and in case you are charged for a transaction not authorised by you, please immediately get in touch with one of our representatives via the contact details specified at the bottom of this page.

Data Usage

The different types of data, as specified above, are collected and stored in order to:

• Facilitate transactions and maintain requested services
• Track your order and render prompt client service
• Perform requested services such as fulfilling orders, responding to your queries and questions, and providing general customer services effectively
• Monitor our website to analyse recent trends, activities, and overall usage statistics
• Detect and prevent unauthorised use, fraud, or abuse of the website or our offered services
• Send you updates regarding updates to our policies and terms of use, upcoming promotions and offers, and other marketing efforts
• Recognise and analyse our client demographics, interests, behaviour and preferences in order to provide bespoke offerings

Data Sharing

In accordance with the practices described in this Privacy Policy, we may share your data with trusted and verified 3rd party entities. The types of entities to whom, as well as the circumstances under which we may share your data, are listed as follows:

• Service Providers: We use verified and trusted 3rd parties to perform and handle certain functions on our behalf, including but not limited to payments processing, shipping and logistics, web hosting and analytics, marketing, data storage and management, etc. As such, Precious Earth may share your information with such 3rd party service providers only to the extent required for them to perform their duties and functions as requested. These service providers are not authorized to use this information for any purpose(s) other than those set forth by Precious Earth.
• Special Events: Should you choose to participate in a special event such as a promotion, sweepstake, or contest, Precious Earth may share your information with those organisations or entities participating in and organising the particular event in question. Typically, these organisations will not use your information for any reasons other than to manage the event in question – unless otherwise mentioned or intimated to you. In some cases, these promotional partners may send you information about offerings that may be of interest to you.
• Security, Fraud Protection & Compliance with Law: At our discretion, we may disclose your information as we deem necessary to comply with any applicable law, regulation, legal process or governmental request. Precious Earth may also share your information in order to further an investigation, or to prevent and take action against illegal activities such as fraud, or as otherwise required by the relevant law of the land. Finally, we may also share your information with relevant organisations for risk reduction or to enforce any agreement with Precious Earth that you have consented to comply with.
• Feedback, Testimonials & User-Generated Content: At Precious Earth, we cherish and appreciate your reviews, suggestions, feedback, testimonials, and comments about our products and services since these pieces of information help us evolve and modify our offerings per your interests and expectations. Through the submission or publication of such kind of user-generated content, you provide us with your consent to edit and/or re-generate such content in and for marketing and promotional activities/materials, with no acknowledgement of financial reimbursement to the original creator. Through the generation of such content, you assign your rights to us as described in the “User-Generated Content & Feedback” section of our Terms of Service.

Reviewing & Updating Your Data

You may request us to access, edit, update or remove certain personal account information that Precious Earth may have gathered from you - to the extent allowed by law. You may do this by getting in touch with one of our consultants via telephone or email as specified in the contact details at the bottom of this page. Once such a request is received, we may get in touch with you to confirm your identity, and after the request is processed, we may share your details as anonymous and non-identifiable information.