The Legacy
The Legacy
Welcome to Precious Earth, where elegance and beauty are seamlessly intertwined with luxury and unrivalled quality. Our love affair with natural gemstones began over 80 years ago, when our ancestors established Rasiklal & Brothers in the City of Joy - Kolkata.
With a singular aim to introduce transparency & uncompromising quality to the gemstone trade, we set forth on a journey that has spanned over 75 years. Today, Precious Earth stands as a modern off-shoot of a legacy brand, upholding the same founding principles while catering to the dynamic tastes of the 21st-century consumer.
At Precious Earth, we blend traditional techniques with modern tools to craft jewels that cater to even the most discerning connoisseurs. As 4th-generation gemstone experts, we take pride in creating pieces that are infused with unparalleled care and attention to detail. With our gems in your possession, you'll be content knowing that you've made an investment that will be not only be treasured for a lifetime, but will become a cherished heirloom to pass down through generations to come.
“Like putting your ear to a seashell & hearing the sounds of the ocean,
peering into a gemstone is discovering the secrets of the Earth“
The Brand
The Brand
Astrology posits that adorning natural gemstones aligns its wearer with countless benefits. Whether you're looking for a gemstone that embodies health & prosperity, or a bespoke jewel customized to your specifications, you are sure to find an authentic piece at Precious Earth. By minimising middlemen and intermediaries through a mine-to-market approach, we make the highest quality gemstones available at unparalleled prices.
We understand that purchasing high-value items such as gemstones online can be daunting – so to instil confidence in your purchase at our web store, we are happy to offer a Lifetime Returns & Exchange policy on all our gemstones. Additionally, each Precious Earth gemstone comes with a lab-certified Guarantee of Authenticity - so you can rest assured of a genuine purchase at our store.
We deeply uphold the conviction that the customer is at the heart of any successful business. To this end, we strive every day to design and deliver products of exceptional quality with the hope that you find the same joy in adorning them - as we do in crafting them.